Wednesday, March 26, 2008

Gotham Times: Part 2 of The Dark Knight Viral Marketing Campaign

A few days ago I had a post in regards to the viral marketing campaign being waged as means of promoting the upcoming Batman film, The Dark Knight (the movie that I keep talking about over, and over, and over,and...you get the idea). After taking a look@ First Showing, I found out that the next phase of the campaign is online in the form of...The Gotham Times.



Sorry I had to jack the one from First Showing. I'm gonna try & snag another pic later. Anyhow if you peep the First Showing article, they mention that there are a few sites created by the good folks over @ Warner Brothers related to the movie (including sites for politicians running against Harvey Dent/Two-Face). This is eerily reminiscent of the Cloverfield viral marketing campaign. However, this type of creativity I respect and it boosts the hype even more for me.

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